How to Send PPV on OnlyFans: Pricing Guide

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PPV is where most of the real money on OnlyFans gets made, and it is also where most new creators leave cash on the table. A pay-per-view message is locked content you send straight to a subscriber's inbox: a photo set, a video, or an audio clip the fan has to pay to unlock. It stays locked until they pay, and the charge is on top of whatever they already pay for the subscription. Get the send, the price, and the caption right and a single message can out-earn a week of feed posts. Here is exactly how to send PPV, what to charge, and how to get more fans to actually buy.

How to send a PPV message on OnlyFans

Sending a PPV is a short, repeatable workflow once you have content ready in your Vault. The steps are the same whether you send to one fan or the whole list:

Open the Messages tab and start a new message or open an existing conversation.
Tap the attachment icon and pick content from your Vault, or upload a photo or video directly.
Set a price on the message before you send it. This is what locks the content. OnlyFans applies a minimum (a few dollars) and a per-message cap, so price inside that range.
Write a caption that teases what is inside without giving it away.
Send it to one subscriber, or use a mass message to send the same locked offer to your whole list or a filtered segment at once.

That mass-message option is the part that turns PPV into a sales channel instead of a one-off. You can message everyone who subscribed in the last 30 days, everyone who has spent over a certain amount, or fans who have not bought in a while, then send a priced offer built for that group.

How to price your PPV

Pricing is the lever that decides whether a PPV earns a little or a lot. There is no single right number, but there is a sensible range and a structure that works across niches. Most PPV sends land between $5 and $50. Short teasers and quick photo sets sit at the low end, longer or more exclusive videos at the high end, and anything truly custom or personal goes well above that.

Think in terms of a value ladder rather than a flat price. A low or free subscription gets people in the door. A welcome message sent the moment someone subscribes makes the first offer while interest is highest. From there, regular PPV in the $8 to $20 range keeps steady sales coming, and your biggest spenders get higher-priced bundles and customs. The goal is to give every fan a next thing to buy at a price that matches how much they already trust you. For a fuller breakdown of subscription versus paid-content pricing, see our guide on how to price your OnlyFans.

Remember the platform takes a flat 20 percent of every PPV sale, the same cut it takes on subscriptions and tips. You keep 80 percent. That does not change how you price, but it does mean a handful of higher-value sends usually beats a flood of $3 offers once you factor in the effort.

How to write a PPV caption that sells

The caption does the selling, not the content, because the fan cannot see the content until after they pay. A good PPV caption creates curiosity and tells the buyer just enough to want it. Tease the scene, hint at what makes it different from your free feed, and give one clear reason to unlock now. Vague captions like "new content" convert poorly. Specific, personal captions that speak to one fan convert far better, which is why segmenting your list and writing to that group beats blasting an identical message to everyone.

Keep the offer simple. One piece of locked content, one price, one short caption. Stacking three offers in a single message splits attention and lowers the buy rate. If a fan does not open or buy, a gentle follow-up a day later often recovers the sale.

How often to send PPV without burning out your list

Frequency is a balance between revenue and retention. Send too little and you leave money behind. Send a high-priced PPV to your whole list every single day and people start to feel nickel-and-dimed, then they unsubscribe. A workable rhythm for most pages is a few PPV sends a week to the full list, mixed with steady free feed content so subscribers still feel they get value from the base subscription. Reserve your most aggressive offers for engaged segments, and keep the feed warm so the inbox sells. Test your own numbers: watch the buy rate and unsubscribes after each send and adjust.

None of this works without enough of the right subscribers to sell to, because OnlyFans has no discovery feed that hands you an audience. The wider the top of your funnel, the more every PPV send earns. Our OnlyFans marketing strategy guide covers the full funnel from discovery to retention, where to promote your OnlyFans covers the channels that bring buyers, and if you are starting cold, how to promote OnlyFans without social media shows how to get your first subscribers. For the bigger picture on which formats earn most, pair this with what content sells best on OnlyFans.

Frequently asked questions

How do you send a PPV message on OnlyFans?

Open the Messages tab, start or open a conversation, tap the attachment icon, and select content from your Vault or upload it. Set a price on the message to lock it, add a caption that teases what is inside, and send. You can send to one subscriber or use a mass message to send the same locked offer to your whole list at once.

What is PPV on OnlyFans?

PPV stands for pay-per-view. It is locked content sent in a direct message that a subscriber must pay to unlock, separate from and on top of their subscription fee. The content stays locked until the fan pays. PPV is the main way creators sell photos, videos, and custom clips beyond what they post to the feed.

What does no PPV mean on OnlyFans?

"No PPV" means a creator does not lock content behind extra pay-per-view charges, so everything is included in the subscription with nothing more to buy in the inbox. Creators sometimes advertise "no PPV" as a selling point for the subscription, though it usually means lower total earnings than a page that layers PPV on top.

How much should you charge for a PPV on OnlyFans?

Most PPV messages are priced between $5 and $50, with $8 to $20 a common range for regular sends. Short photo sets sit at the low end, longer or exclusive videos higher, and custom content well above that. Price for the value and exclusivity of the specific content, and remember OnlyFans keeps 20 percent of every sale.

How often should you send PPV on OnlyFans?

A few PPV sends a week to your full list works for most pages, balanced with steady free feed content so subscribers still feel the subscription is worth it. Sending high-priced PPV every day tends to raise unsubscribes. Save your most aggressive offers for engaged fans and segments, and track buy rate versus unsubscribes to find your own cadence.

Why won't my PPV messages sell?

The most common reasons are weak captions, prices that do not match the trust you have built, and sending identical blasts to a cold list. Tease the content specifically, segment your audience and write to that group, and warm fans up with free feed content first. If your list is small, the real fix is more of the right subscribers, which comes from off-platform promotion.

Get more fans to sell PPV to. Search the OnlyFinds directory to see who sells in your niche, then claim a listing so paying subscribers can discover you. For more on the money side, read how much creators actually make and what the top OnlyFans earners do differently.